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The best strategies for successful real estate investment in 2024

The French real estate market is undergoing a period of restructuring. Between the end…

Femme cadre analysant des plans immobiliers et des données de marché dans un bureau moderne avec vue sur la ville

The French real estate market is undergoing a period of restructuring. Between the end of the Pinel scheme, the tightening of energy standards, and interest rates that remain high compared to the previous decade, real estate investment in 2024 is no longer guided by the same benchmarks as it was three years ago. Strategies that worked due to generous tax advantages now require a more nuanced understanding of the market, actual returns, and regulatory constraints.

Calendar of rental bans and acquisition strategy

As of January 1, 2025, properties classified as G can no longer be rented out in mainland France. Properties classified as F will be affected in 2028, followed by those classified as E in 2034. This timeline changes the way the rental market is viewed.

The share of older properties classified as F or G in sales has increased from 11% in 2021 to 17% in 2023, before stabilizing around 15% at the beginning of 2025. This increase reflects a trend of sales by owners anticipating the rental ban.

For an investor, these energy-intensive properties represent a discount at purchase. The trap would be to reason solely based on the acquisition price without factoring in the actual cost of bringing them up to standard. A G-class property bought with a discount of a few thousand euros may require renovations whose costs negate the discount, or even exceed it.

Consulting a diagnostician or accessing the Investissement Patrimoine website before signing allows for precise estimation of the necessary work and comparison of this budget to the actual gain on the price.

The risk of rental vacancy is another parameter. A property classified as F purchased in 2024 without immediate renovation has a rental horizon of four years before the ban. If the work is delayed, the property remains empty without generating income, while continuing to incur costs (charges, property tax, mortgage).

Couple visiting a new residential building in a French suburban area for a rental investment

Rental investment without Pinel: the trade-offs between new and old

The disappearance of the Pinel scheme at the end of 2024 removes the main tax lever that directed investors towards new properties. Without this tax reduction, the price gap between new and old weighs much more heavily in the profitability calculation.

New properties retain advantages: reduced notary fees, no short-term work required, compliance with the latest energy standards. However, the price per square meter remains significantly higher than in the old market, and the gross rental yield is mechanically reduced.

Renovated old properties create a third path. A property already brought up to standard (class A, B, or C) combines a more accessible purchase price with energy compliance that secures long-term rental. Field reports vary on this point: in some medium-sized cities, demand for renovated old properties exceeds available supply, keeping prices close to new.

Concrete criteria for decision-making

  • Compare the net rental yield (after charges, taxation, and work provisions) and not just the gross yield displayed in listings
  • Check the actual DPE classification of the property, not the one advertised, by requesting a recent diagnosis compliant with current methods
  • Include local property tax in the calculation, as disparities between municipalities can represent several points of profitability
  • Estimate the actual rental demand in the targeted area (vacancy rate, average rental duration) rather than relying on national averages

SCPI and direct rental investment: two yield logics

SCPI (sociétés civiles de placement immobilier) attract investors who want exposure to real estate without managing a property directly. Property management, maintenance, and tenant search are delegated to the management company.

The average yield of SCPI and that of direct rental cannot be directly compared. In SCPI, the displayed yield is net of management but before personal taxation. In direct rental, the gross yield often masks charges that can absorb several points: property management if delegated, unpaid rent insurance, work provisions, vacancy.

Direct rental, on the other hand, offers a leverage that SCPI does not allow to the same degree: the leverage of mortgage credit. Borrowing to buy a rental property allows for building a portfolio with a limited contribution, provided that the rent covers a significant part of the monthly payment.

What the available data does not resolve

Comparisons between SCPI and direct rental depend heavily on each investor’s taxation, the chosen regime (LMNP, micro-foncier, réel), and the property’s location. An investor in a high marginal tax bracket will not have the same interest as a first-time investor with low taxation. The available data does not allow for a definitive conclusion on the systematic superiority of one vehicle over the other.

Real estate investor analyzing financial dashboards and real estate portals from his home office

Real estate taxation after 2024: points of caution

The LMNP status (non-professional furnished rental) remains a lever for tax optimization thanks to the depreciation of the property, which reduces taxable income without cash outflow. However, regulatory discussions on the reintegration of depreciation in the calculation of capital gains upon resale have been initiated.

Any tax strategy must be evaluated at both entry and exit. A favorable regime during the holding phase can prove penalizing at the time of resale if the rules change in the meantime.

  • Check the impact of the IFI (property wealth tax) if the net real estate wealth exceeds the current threshold
  • Anticipate changes in the LMNP regime, particularly regarding the treatment of depreciation upon transfer
  • Do not build a strategy solely on a tax advantage, as the intrinsic profitability of the property must justify the investment even without a tax niche

Real estate investment in 2024 relies less on tax schemes and more on the quality of the property, its energy compliance, and the strength of the local rental market. Investors who will succeed are those who calculate their actual net yield, including work and taxation, before signing a compromise.

The best strategies for successful real estate investment in 2024